DEA

LAWRENCE

Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. Additionally she leads creative, ad sales program development, social media development and Variety’s Live Media events business. Dea created the Variety Content Studio which creates custom storytelling for brands.

She is a solution-based sales and marketing leader with a successful track record of building collaborative teams and monetizing companies from start-ups to traditional corporations. Her broad expertise includes creating and leading publisher direct and programmatic strategies, positioning media and creative ad tech platforms to Fortune 500 brands and their agencies, ad serving, rich media, video, dynamic creative optimization and data targeting across video, mobile, tablet and desktop. She has lead media and tech sales and marketing teams over the past 20 years at companies such as PointRoll/Gannett, AT&T, TubeMogul and other start-ups.

Background
After graduating with a BFA from Catholic University in Washington, DC, Dea began her career as a professional actress. She worked off-Broadway, in Broadway national tours, regional theatre, TV, film, commercials and print. She also made a documentary with creative partner Saratoga Ballantine, “Troupers” about actors over 80 in Hollywood.
An opportunity with a small publishing start-up lead her into a career in digital advertising.

BIO


Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. Additionally she leads creative, ad sales program development, social media development and Variety’s Live Media events business. Dea created the Variety Content Studio which creates custom storytelling for brands.
She is a solution-based sales and marketing leader with a successful track record of building collaborative teams and monetizing companies from start-ups to traditional corporations. Her broad expertise includes creating and leading publisher direct and programmatic strategies, positioning media and creative ad tech platforms to Fortune 500 brands and their agencies, ad serving, rich media, video, dynamic creative optimization and data targeting across video, mobile, tablet and desktop. She has lead media and tech sales and marketing teams over the past 20 years at companies such as PointRoll/Gannett, AT&T, TubeMogul and other start-ups.


Background

After graduating with a BFA from Catholic University in Washington, DC, Dea began her career as a professional actress. She worked off-Broadway, in Broadway national tours, regional theatre, TV, film, commercials and print. She also made a documentary with creative partner Saratoga Ballantine, “Troupers” about actors over 80 in Hollywood.
An opportunity with a small publishing start-up lead her into a career in digital advertising.







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